A lifestyle platform operating trusted brands in beauty, healthcare, home appliances and living

Welcome.

Thank you sincerely for your interest in AYEON Co., Ltd.

Since our founding in 2022, AYEON has grown into a lifestyle brand group creating new value in the areas that matter most in daily life — beauty, healthcare, home appliances and living. Through more than 20 brands including Health-bank, dé Racell, ihi and MINIDEA, we have responded to the diverse needs of our consumers, and over the past three years our revenue has more than doubled each year.

This growth is built on our own D2C platform and our data-driven performance marketing capabilities. Rather than relying on intuition and experience alone, AYEON develops products and brands based on accumulated data and a deep understanding of consumers.
Identifying precisely what consumers need in a rapidly changing market, and translating it into better products and experiences, is AYEON's distinctive strength.

Yet the growth we pursue is not simply about expanding revenue or the number of brands. Making everyday life healthier, more convenient and more fulfilling — that is the reason AYEON exists, and a principle we will uphold without exception.

AYEON will continue to discover new brands and categories, growing into a lifestyle brand group trusted not only in Korea but in global markets. Together with our customers, employees and partners, we will create sustainable value and take on the challenges of a greater future.

We ask for your continued interest and support on the journey of change and growth ahead.

Thank you.